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Thursday, November 26, 2020

Effect Audio announces Horus X

「X」for Infinite Possibilities

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Goh Beng Yeow
Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as PDALive.com, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp.

Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.

Effect Audio (EA) today announced its new series of Horus earphone cables, which include Horus X, Horus Jumbo, Horus OCTA, as well as an updated variant of Horus.

Effect Audio Horus Series - Horus X, Horus Jumbo, Horus OCTA, Horus

An evergreen member of EA’s Hall of Fame, Horus, which was released in September 2017, is the culmination of Effect Audio’s entirety of experience in cable craftmanship. Touted as one of the most beautiful works from Effect Audio, the Hall of Famer aims to pushes the extremities and limitations of cable design. In July 2018, EA announced the Horus 8 upgrade program, where users of the 4-wire variant were offered an upgrade to the 8-wire Horus 8.

According to Egyptian Mythology, Horus is one of the most significant deities of Egyptian gods who served multiple functions, most notably the protector of the rule of Egypt, as such Egyptians regarded the pharaoh as the living Horus. Often used as a charm in Egypt, the Eye of Horus is an ancient Egyptian symbol of protection, royal power, and good health.

Horus X

In the audio cable arena, the use of gold-plating is not uncommon; EA has also researched and introduced many cables that feature gold-plating. One could experience EA’s past expertise in gold-plating through products such as our latest Flagship Code 51, Horus, Mars, and other limited-edition releases.

Effect Audio Horus X

On the Horus X, EA utilised two different variants of Gold-Plated UP-OCC silver materials. Making such wires is not easy; the durability of Gold-Plating, the flatness of the surface, as well as the perfection of the texture, are all reliant on the gold-plating techniques implemented during the manufacturing process. As a result, as the difficulty of manufacturing increases, the resultant yield is also lower.

However, this is precisely due to the difficulty of manufacturing that EA spent many years relentlessly accumulating experience through research and practical implementations. For example, the gold and silver alloy material utilised on the latest Flagship Code 51 was developed over several years by the EA team, achieved through research and development based on the “Multi-Sized Stranding and Ultra-High Strand Counts” designs which were previously implemented on Mars and Horus.

An integral part of the flagship products, the Gold-Plated advantage materials have on the sense of hearing, is prominent, providing dynamism and control, vital for performance regardless of whether it is in the aspect of low-end or high-end frequencies. Cables using UP-OCC techniques can significantly reduce the electrical resistance of the conductor as well as eliminate non-crystal boundaries, allowing sound signals to flow without resistance and loss of fidelity.

Technical Specifications
  • 24 AWG
  • 8-wire
  • Selected Premium UP-OCC Gold-Plated Silver Material (1)
    • EA UltraFlexi Insulation
  • Selected Premium UP-OCC Gold-Plated Silver Material (2)
    • Multi-Sized Stranding
    • EA UltraFlexi Insulation
  • Superior PSquared / P-EA Plug with Black Carbon Fibre Casing
  • Black Carbon Fibre Y-splitter
  • Black connectors
  • Handcrafted Leather Case
  • SRP: USD 2,499 (Limited Sales)

Horus Jumbo

Horus Jumbo is the east egg during the product announcement, limited to a global release of 10 units.

Effect Audio Horus Jumbo

In-line with EA’s frequent release of limited release cables, such releases are limited in quantity and enhances collectibility. Horus Jumbo utilises UP-OCC Gold-Plated Silver material, similar to that of Horus, however, with a diameter of 22 AWG. This translates into a diameter that is 1.6 times as well as a cross-sectional area that is 2.5 of the Horus.

Horus Jumbo will provide a listening experience with a soundstage of higher density and more details. This also means more stringent requirements in the manufacturing of the cable, particularly in the area of soldering, which is a challenge for handcrafted wires.

In the sense of listening, Horus Jumbo is a very balanced cable, it exhibits strong performances and is equally matched across the frequencies from the lows to the mids and the highs. The highs and lows present outstanding extensions with the lows exhibiting depth, coupled with a mid that is fluid. When compared to Horus, the Horus Jumbo shows significant enhancements to the low-end.

Technical Specifications
  • 22 AWG
  • 4-wire
  • Selected Premium UP-OCC Gold-Plated Silver Material
  • Multi-Sized Stranding
  • EA UltraFlexi Insulation
  • Gold-Plated Carbon Fibre Y-splitter & Connectors
  • Handcrafted Leather Case
  • SRP: USD 3,499

Horus OCTA

Effect Audio Horus OCTA

Technical Specifications
  • 26 AWG
  • 8-wire
  • Selected Premium UP-OCC Gold-Plated Silver Material
  • Multi-Sized Stranding
  • EA UltraFlexi Insulation
  • Gold-Plated Carbon Fibre Y-splitter & Connectors
  • Handcrafted Leather Case
  • SRP: USD 2,999

Horus (Updated Variant)

Effect Audio Horus

Technical Specifications
  • 26 AWG
  • Multi-Sized Stranding
  • Selected Premium UP-OCC Gold-Plated Silver Material
  • Superior PSquared / P-EA Plugs
  • Exquisite Rose Gold-Plated Y-splitter
  • EA Ferrite Guard Technology
  • EA UltraFlexi Insulation
  • Handcrafted Leather Case
  • SRP: USD 1,399

All four products are available for order from today at all Effect Audio authorised dealers, the production period is expected to be about three weeks.

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